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Beyond Pretty Pictures: The Unseen Architecture of a High-Converting Online Store

Beyond Pretty Pictures: The Unseen Architecture of a High-Converting Online Store

July 18, 2025 Category: Blog

A recent Baymard Institute study caught my eye, and frankly, it didn't surprise me. They found that nearly 70% of online shopping carts are abandoned. Think about that. Seven out of every ten potential customers who go through the trouble of selecting items just… leave. While some of this is due to sticker shock over shipping costs, a huge chunk

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